Added 1 year ago
Digital Marketing Manager
LocationAthens, Greece, Greece
Level of positionManager
Date of publish2022-10-31
IndustryMarketing and Media
Digital Marketing Manager
Adecco HR is the global leader in HR services and certified with ISO 9001:2015 in the field of search and selection services in Greece.
Adecco is currently seeking, on behalf of its client, a leading worldwide company, for a dynamic professional to cover the following position:
Digital Marketing Manager
Job Description
• Working with the Management Team: On-line Sport, design an On-Line Sports Marketing Strategy with key measurable KPI’s.
• Create and evaluate online media strategies and manage all online media platforms for the business.
• Manage Paid Media Campaigns within agreed budgets.
• Manage and control the scheduling of CRM mailers and SMS campaigns.
• Develop new ideas and methods to engage customers on online platforms and grow the online media reach.
• Optimize content for search engines and lead generation.
• Manage all digital marketing for all various products and service offerings.
• Create content that helps articulate the value of the products/services.
• Work closely with appropriate management on launches of new products.
• Gather and analyze information to better understand market needs for products.
• Manage the marketing budget and ensure focus on core business goals for online marketing and advertising.
• Benchmark performance of campaigns against standard online media metrics and other defined KPI’s.
• Analyze data daily to spot trends/opportunities and act upon them.
• Ensure that player activity and changes are closely monitored to ensure maximum extraction of value.
• Implement appropriate measures to ensure the inclusion of alternative communication methods, promotional mix, user experience and promotional strategy.
• Provide regular updated to team members and management, summarizing campaign performance and planned projected near-future campaigns.
Candidate Profile
• Post Graduate Degree in Marketing or similar
• 5+ years related experience
• Previous online sports betting/gaming experience will be a plus
• Knowledge and experience in online marketing, media campaigns and SEO
• Managerial, communication and negotiation skills
• Ability to prepare, understand and analyze business strategies
• Strong numerical and analytical skills
• Problem solving and critical thinking skills
• Ability to exercise independent judgement within established policies
POSITION CHARACTERISTICS
Monthly Gross Salary: 3.500 € - 4.000€+
Reporting To: Country Manager
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